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{"id":492,"date":"2011-10-31T14:13:15","date_gmt":"2011-10-31T12:13:15","guid":{"rendered":"http:\/\/www.lacene.fr\/?p=492"},"modified":"2020-04-15T00:09:25","modified_gmt":"2020-04-14T22:09:25","slug":"la-cene-revisitee-publicite-golf-volkswagen","status":"publish","type":"post","link":"https:\/\/www.lacene.fr\/la-cene-revisitee-publicite-golf-volkswagen.html","title":{"rendered":"La C\u00e8ne revisit\u00e9e pour la publicit\u00e9 de la Golf Volkswagen"},"content":{"rendered":"
\"La<\/a>
La C\u00e8ne de la pub pour la Golf de chez Volkswagen<\/figcaption><\/figure>\n

\u00ab\u00a0Mes amis, r\u00e9jouissons-nous car une nouvelle Golf est n\u00e9e.\u00a0\u00bb<\/p>\n

C’est ainsi que Volkswagen titre sa campagne d’affichage publicitaire pour la Golf en janvier 1998, reprenant la disposition du tableau de La C\u00e8ne de L\u00e9onard de Vinci avec ici douze personnages entourant un treizi\u00e8me autour d’une table tout en laissant croire par son slogan que la nouvelle Golf \u00e9tait attendue comme le Messie.<\/p>\n

Tout comme la publicit\u00e9 Girbaud s’inspirant de La C\u00e8ne<\/a>, Volkswagen et son agence de publicit\u00e9 DDB-Needham France ont \u00e9galement \u00e9t\u00e9 attaqu\u00e9s en justice et, apr\u00e8s une premi\u00e8re proposition de la part de Volkswagen de retirer ses 10 000 affiches, l’accord \u00e0 l’amiable a \u00e9t\u00e9 un retrait des affiches accompagn\u00e9 d’un don au Secours Catholique.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00ab\u00a0Mes amis, r\u00e9jouissons-nous car une nouvelle Golf est n\u00e9e.\u00a0\u00bb C’est ainsi que Volkswagen titre sa campagne d’affichage publicitaire pour la Golf en janvier 1998, reprenant la disposition du tableau de La C\u00e8ne de L\u00e9onard de Vinci avec ici douze personnages entourant un treizi\u00e8me autour d’une table tout en laissant croire par son slogan que la…<\/p>\n","protected":false},"author":2,"featured_media":493,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-492","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pubs"],"_links":{"self":[{"href":"https:\/\/www.lacene.fr\/wp-json\/wp\/v2\/posts\/492"}],"collection":[{"href":"https:\/\/www.lacene.fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lacene.fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lacene.fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lacene.fr\/wp-json\/wp\/v2\/comments?post=492"}],"version-history":[{"count":1,"href":"https:\/\/www.lacene.fr\/wp-json\/wp\/v2\/posts\/492\/revisions"}],"predecessor-version":[{"id":1156,"href":"https:\/\/www.lacene.fr\/wp-json\/wp\/v2\/posts\/492\/revisions\/1156"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lacene.fr\/wp-json\/wp\/v2\/media\/493"}],"wp:attachment":[{"href":"https:\/\/www.lacene.fr\/wp-json\/wp\/v2\/media?parent=492"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lacene.fr\/wp-json\/wp\/v2\/categories?post=492"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lacene.fr\/wp-json\/wp\/v2\/tags?post=492"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}